The creative approach to this site allowed the users to enter an "underground, secret military lab" where scientific experiments are being performed on the HULK. Upon entering the science section of the website, the user is identified via thumbprint scan. An elevator animation transportes the user to different sections of the site, were content is presented as "real science". In some instances the user is allowed to actually perfom experiments on the HULK.
This immersive, first-person experience presented relevant background info to the user in an engaging and entertaining way. The site incorporated a number of high quality motion effects that were strategically integrated to provide a seamless experience, regardless of connection speed.
Slower 56k connections simply saw static imagery, while higher bandwidth connection got a full motion animated sequence. This full motion experience was particularly engaging for the "HULK Skin Experiment" where users tested the durability of HULK skin against gunfire, flames, and cold.
ARCHIVE WALK-THROUGH OF 'THE HULK - Science Section' MOVIE WEBSITE:
Client: Universal Pictures
Project: 'The HULK' theatical release website (Science section)
Agency: Design Reactor