A Beautiful Mind — Movie Website

The creative approach to this site was to place the user in the point of view of the main character in the film, and allow the user to experience the "burden of genius". The home page featured a horizontal sliding panoramic montage of images, that panned left or right based on the users mouse movement. As the users mouse passed over the imagery, navigation choices would fade up.

Based on a main theme from the film, the type in the main navigation bar was disguised as a series of complex mathmatical formulas. As the users mouse passed over these formulas, they would spin and transform into navigational type. The main navigation bar provided direct access to all content within the site, and a single click could transport a user to anywhere in the site.

A series of animated "genius experiences" were created to randomly occur while the user browsed the site. During these experiences, letters from the page would begin to lift off the surface of the page. This was followed by a rapid animation sequence of math formulas and imagery from the film. Hidden in the barrage of imagery was clue to help the user "Crack the Code" and gain access to a bonus site.

ARCHIVE WALK-THROUGH OF 'LOST' ONLINE EXPERIENCE WEBSITE:

Client: Universal Pictures
Project: 'A Beautiful Mind' theatical release website 
Agency: Design Reactor

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